Sessions

June 8, 2017

Registration

Foyer, Grand Windsor Ballroom

8:00 am  -  8:30 am

Check-in and grab your name badge, goody bag and a barista coffee ready for a big day.

Opening Address

Grand Windsor Ballroom

8:30 am  -  8:45 am

A bit of house keeping but most importantly our chance to say a HUGE thank you to all our delegates, speakers and sponsors for getting involved in #MCBris17!

Morning Tea

King George Room

10:00 am  -  10:30 am

Time to grab a bite to eat and digest your first sessions.

Lunch

King George Room

12:15 pm  -  1:15 pm

Nom nom nom…refuel with a sandwich, salad, hot dish or go straight for the cheese platters! We won’t judge.

Maree Taylor

MD Colmar Brunton

2:00 pm  -  2:30 pm

It is a constant state of becoming. We’re never going to “get there”. Embrace it!

Focusing on how technology will shape our future, this will be a thought provoking session.

We spend so much of our time looking at the present, but what is coming?

By sharing some key trends and new innovations (high tech to the terrifying) from now until 2030, we hope to spark thought about how society and business will evolve based on what we can already see on the horizon.

Murray Howe

Strategy Lead APAC Adobe

2:30 pm  -  3:00 pm

The Third Wave: Responding to disruption & marketing beyond product & distribution.

We are operating in a period of sustained disruption, where 70% of all effort is focused on disrupting the last mile of customer experience and picking the winners is really hard. As existing organisations learn to be agile in the face of change, shifting organisational mindset from product & distribution to customer experience presents marketers with a daunting prospect with implications across process, people and platform. Thankfully, there are things we can do to lessen the impact, map a course and make progress within the limitations we face.

Afternoon Tea

King George Room

3:00 pm  -  3:30 pm

Stretch the legs and grab a refreshment before getting stuck into our final sessions of the day.

Nicole McInnes

MD eHarmony

3:30 pm  -  4:00 pm

What’s (Brand) love got to do with it?

With the advent of data attribution Marketing has been dragged out of the previously relegated “colouring-in room” and put at the centre of business growth. This has created a new version of marketing that does require an analytical understanding and commercial acumen that in some cases was missing from marketing departments of the past. But in our excitement at being taken seriously has marketing lost it’s imagination? Has the limited data we do get been misrepresented as the whole story? This presentation will explore the gap that data has yet to fill, while challenging the data vs creative argument that is so often appearing in oped pieces. If you think Marketers need or don’t need, to be data scientists this session is for you.

David Pich

CEO AIM

4:00 pm  -  4:30 pm
Disrupt or die. Why changing strategy was just the beginning at the Australian Institute of Management.

Over the past 3 years, the 76-year old Australian Institute of Management has amalgamated six State-based stand-alone organisations into one national Membership body, divested of its loss making training and education business, undertaken a comprehensive inside out brand review … and lost 10,000 Members! It was time for a radical rethink to recapture relevance. It’s time to start talkin’ bout a revolution at AIM.


4:30 pm  -  4:45 pm

Drop your business card into the bowl at registration to go into the draw for our awesome sponsor prizes!


4:45 pm  -  5:00 pm

The last word before those sweet after party beverages hit your lips!


5:00 pm  -  til wind down

Watch the city scape twinkle while you talk over the days highlights with your new colleagues.

May 24, 2018

Session One

Ballroom

8:45 am  -  9:30 am

Topic 

To be announced

Session Two

Ballroom

9:30 am  -  10:00 am
Topic

To be announced

Session Three

Ballroom

10:30 am  -  11:15 am

Topic 

To be announced

Session Four

Session Five

11:15 am  -  11:45 am

Topic 

To be announced

Session Five

Ballroom

11:45 am  -  12:15 pm

Topic 

To be announced

Session Six

Ballroom

1:15 pm  -  2:00 pm

Topic 

To be announced