Danielle Duell



Danielle Duell is a business leader, strategist, communicator and entrepreneur. Her economic philosophy is “for profit and for the greater good”.

Danielle’s vision is for purposefully creating shared valueto become the dominant mindset and practice of business leaders in Australia and all around the world.

Throughout her career, Danielle has worked across a range of industries including education, energy, tourism, arts, water, hospitality, events, construction, farming, conservation, retailing, medical research and corporate governance.

She was the co-founder of Riverlife Adventure Centre and the founding CEO of Graham (Skroo) Turner’s diverse portfolio of private companies including luxury accommodation group – Spicers Retreats, a collection of award winning restaurants, several day spas, an outdoor adventure park and a selection of sustainable cattle breeding enterprises and nature refuges.

She completed an MBA at QUT in 2009 with concentrations in Strategy and Entrepreneurship and a minor in Marketing, and won a scholarship to Harvard Business School to participate in the Women’s Leadership Forum in 2011.

Danielle is also the founder of Australian Harvard Women (a business network and series of events for Australian women who have studied at Harvard Business School) and serves on the board of the Queensland Music Festival.

Her primary business role is as founder and CEO of People With Purpose – a company which works with Executive Teams and Boards to develop and implement purpose-led strategy, innovation, projects, communications and events.

At home, she is the mother of two teenage boys.