Inspiration from an unlikely source – How Government is leading the way with a dynamic CX based marketing approach
Rapid change is the new norm. Marketing isn’t even marketing any more. But as we wrestle all of us with navigating a post-digital, data-driven communications landscape that shifts endlessly, the Government of all people are harnessing tech to deliver the kind of large scale customer engagement that many major commercial brands would die for.
In this session we’ll go behind the scenes of how some recent and current Government campaigns were planned and implemented, to understand the key strategies and tactics at play. Then we’ll consider some learnings and take outs that ANY marketing team in the public OR private sector could utilise to help them better achieve their own marketing goals.