GM Marketing & Digital – RACQ
Brand In A Digital Age
RACQ formed in 1905 as an advocate for motorists, and today boasts annual revenue in excess of $1 billion, offering more than 35 member-services and products, including assistance, insurance, finance and travel services to its 1.6 million plus members.
Building and managing brands has become increasing complex and challenging. The way consumers perceive and interact with brands has changed significantly. In this new digital age, brand and customer experience are intertwined. Learnings from RACQ and the market.
Delegates key takeaways include: