Murray Howe

June 8, 2017

Murray Howe

Head of Industry Strategy APAC

2:30 pm  -  3:00 pm
Strategy Lead APAC Adobe

The Third Wave: Responding to disruption & marketing beyond product & distribution.

We are operating in a period of sustained disruption, where 70% of all effort is focused on disrupting the last mile of customer experience and picking the winners is really hard. As existing organisations learn to be agile in the face of change, shifting organisational mindset from product & distribution to customer experience presents marketers with a daunting prospect with implications across process, people and platform. Thankfully, there are things we can do to lessen the impact, map a course and make progress within the limitations we face.