James Gilbert

June 8, 2017

James Gilbert

Head of Marketing

11:45 am  -  12:15 pm
Head of Marketing HubSpot

Marketing to Humans: Is Content still King?

In today’s market, having a personalised content strategy is essential to enhance customer experience, increase engagement, identify new opportunities and ensure business growth. This session will provide you with techniques and tips on the fundamentals of inbound marketing including:

  • How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x
  • How personalised content can increase your traffic to lead conversation rate by 50%
  • How to start creating buyer personas to better target your ideal prospect
  • How to nurture leads and keep existing customers engaged with real-time content