Head of Marketing & Consumer Engagement – Queensland Rugby
It’s All About the Experience
If you build it they will come… now it’s if you build the experience they will come. With the changing landscape of engaging consumers and audiences by offering ‘more’ than the expected, organisations are needing to become ‘expert adapters’ in order to compete not only in their industry, but also across other industries, by partnering with like-minded brands.
Hear what Heidi has to share after 12months in the role of Head of Marketing and Consumer Engagement at Queensland Rugby.