Christi Olson

May 24, 2018

Christi Olson

Head of Evangelism Search - Microsoft


9:45 am  -  10:30am
Grand Windsor Ballroom

International Keynote ~ Head of Evangelism Search, Microsoft (USA)

Unchattered Territory – Marketing in the Age of Conversational AI

Artificial Intelligent (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI has now hit the point of maturity where we’re seeing conversational interfaces and intelligent agents such as digital assistants, chatbots and voice skills featured in ads and tv shows.

Within the last year intelligent agents have gained momentum globally and are becoming a growing focal point for connecting with your customers so you can build deeper relationships. Both established and emerging brands are trying figure out their conversational AI strategy amongst a growing number of options in formats of intelligent agents as well as platforms and partners. Brands are also trying to understand how to create conversational agents that have more than knowledge or IQ, but that have EQ and elicits feelings and are engaging.

Join Christi as she discussions the near-term and long term value proposition behind Conversational AI, how it fits into your current Brand strategy, and ways you infuse EQ into the IQ of your conversational agents.