Director – Blue Star Direct with Technology & Corporate Services – Transurban
Using Data To Optimise The Customer Experience
Blue Star Direct with Transurban
For many organisations obtaining customer data isn’t an issue, they have an abundance of it. From transactional data to customer survey data and everything in between most companies have all the customer information they need to drive truly engaging marketing communication. Yet many of them aren’t. Why? Because they are drowning in data and not using it effectively.
In this session we will walk through case studies highlighting strategies to dissect your data dilemmas and optimise your customer experience.