Andy Lark

June 8, 2017

Andy Lark

CMO - Xero


9:30 am  -  10:00 am
CMO XERO
The Connected Customer – Why & How Enterprises and Institutions Must Transform Digitally to Grow

Achieving digital greatness requires shifting growth from purely the business agenda to being an integral part of vision and purpose.

  • Understand: The five Ps of digital and marketing transformation – Participation, Proximity, Prediction, Play and Purpose
  • Experience: Real-world examples and techniques for out-innovating and outmarketing the competition from digital brand leaders like Commonwealth Bank, Uber, Air New Zealand, and Dell.
  • Learn: tools like the “Moment of Doubt & Dissatisfaction” for creating winning digital products and services; and, Agile Management for rapid prototyping and development. How should we rewire a global business in the 21st century?
  • Create: a new operating system for your business that drives innovation, collaboration and extraordinary results.